Every year in Kohl's stores there is a mascot character for the impulse gift section known as Presentville. For 2022, the mascot was a fox. I acted as the main designer on this project, creating a cartoon version of the vendor's plushie. I created a tool kit of poses and expressions of the fox to be used in storyboards and animations. The final GIFs I created were used on kohls.com and in email communications to customers.