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Kohl's Presentville 2022 Fox

Motion Media  |  Illustration

Every year in Kohl's stores there is a mascot character for the impulse gift section known as Presentville. For 2022, the mascot was a fox. I acted as the main designer on this project, creating a cartoon version of the vendor's plushie. I created a tool kit of poses and expressions of the fox to be used in storyboards and animations. The final GIFs I created were used on and in email communications to customers.

Company: Kohl's
Creative Director: Mike Rice

Art Director: Kelly Haga
Copy: Deb O'Donnell
Designer: Krista Miller

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