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Crayola x Kohl's
Concept Design | In-Store Marketing Design
Packaging Design | Social Media Design
Worked to develop a creative pitch for Crayola to partner with Kohl's for an exclusive capsule collection. Following the approval of the pitch, I worked with my team to develop marketing concepts across social, email, digital, packaging, and in-store marketing channels. Working with the brand guidelines of Crayola to start, we explored a wide variety of concepts of how to bring the collection's branding to life.
Credits
Creative Director: Kelly Galbraith
Art Director: Mary Marren
Designer: Krista Miller
Copywriter: Debora O'Donnell
Floorplan Concept
Overhead Signage
